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June 2009

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Radiohead's IN RAINBOWS dominates top 10 on LAST.FM since release date

Since the unexpected & unconventional release of Radiohead's (best album to date) In Rainbows, the blogosphere has been abuzz with music industry news, rumors, and reviews. The most recent hype seen cruising through music & tech blogs alike is comScore's claim that the "name your price" guerilla marketing technique for the sudden release of In Rainbows, was ineffective. Radiohead argues that comScore's data couldn't possibly be accurate.

Ho hum.
So sick of Radiohead news.


I mean, I was.
At least until today.
While conducting top secret research on last.fm, I came across their overall (SITE-WIDE) charts section where I was bombarded by the following on-screen image :
                                                                  

What the hell is this shit? Is it seriously possible that the whole In Rainbows album could dominate the TOP 10 OVERALL TRACKS on last.fm? I've never seen anything like it. Out of the 123412343241 users and the 123414624735745645325 tracks scrobbled daily, EVERY TRACK ON THE ALBUM HAS PWNED EVERY TRACK IN THE UNIVERSE. It's like In Rainbows has moved into a rent controlled apartment overlooking Central Park, and it's n ew building is called "Hit Singles are for the Birds--Wait, Actually, They're for Everyone Except Us Cause Every Track on Our Album is a Hit Single and We Have the Data to Prove it."

Hats off to Radiohead.

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